Digital Advertising

Pay-Per-Click Advertising

PCC is online advertising where an advertisers pays each time a user clicks on one of their online ads. These ads appear when people search for things online using a search engine like Google. Other forms of PPC advertising include display advertising and remarketing.

Social Media Advertising

Social media advertising is paid online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site is that you can take advantage of the users’ demographic information and target ads appropriately. Social media advertising utilizes data to enable geo-targeting, behavioral targeting, and socio-psychographic targeting to name a few.

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